1. Market Selection
   Doug chose music and television producers as his market because
   he is a musician himself and has used these products.
    
2. Product Brainstorm
   Doug chose the most popular products available for resale from the
   largest manufacturers of sound libraries and arranged a wholesale
   purchase and drop-ship agreement with them. Many of these
   libraries cost well above $300 (up to $7,500), and this is precisely
   why he needs to answer more customer-service questions than
   someone with a lower-priced product of $50-200.
    
3. Micro-Testing
   He auctioned the products on eBay to test demand (and the
   highest possible pricing) before purchasing inventory. He ordered
   product only when people placed orders from him, and product
   shipped immediately from the manufacturers’ warehouses. Based
   on this demand confirmed on eBay, Doug created a Yahoo Store
   with these products and began testing Google Adwords and other
   PPC search engines.
    
4. Rollout and Automation
   Following this testing, and upon generating sufficient cash flow,
   Doug began experimenting with print advertising in trade magazines.
   Simultaneously, he streamlined and outsourced operations
   to reduce his time requirements from two hours per day to two
   hours per week.

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